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Apple CFO Hints at "Future Product," Mum on Details
by , 6:55 PM EDT, July 21st, 2008
Apple Inc. obviously is perpetually soon to release a new product or upgrade to existing product lines, but Apple CFO Peter Oppenheimer told analysts Monday that such an upgrade (or "transition") would take place during the September quarter. That represents a very rare look into Apple's own crystal ball, as the company is famous for not announcing new products until Apple CEO Steve Jobs is ready to do so in full.
The issue arose when an analyst asked about Apple's guidance for gross margins during the September quarter, which Apple guided down to 31.5%, down from 34.8% in the year-ago quarter, and down from 34.8% in the June quarter, as well. Ben Reitzes of Lehman Brothers asked Mr. Oppenheimer for more details on why the company was lowering its gross margin guidance.
Mr. Oppenheimer explained that Apple was expecting a gross margin hit from a back-to-school special the company would soon be unveiling, as well as a one-time issue with a contract manufacturer that was responsible for some 70 basis points (0.7%) in gross margins.
The unexpected bit was when he added, "We've got a future product transition that I can't discuss with you today," a transition would also reduce total gross margins as the company sees higher costs on any new product rollout.
That would mean that one product line or another will be upgraded during the September quarter, though no specific details about what that product is, or what the change may be, were forthcoming. Apple COO Tim Cook did stress, however, that he expected investments his company was making in future products to leave Apple "far ahead of its competition."
Observer Comments
Mon Jul 21, 2008 7:54 pm Subject: They are going back to PowerPC!
Mon Jul 21, 2008 11:26 pm Subject: Touchpad
iPhone like Touchpad for MacBooks, and keyboards for the Mac.
QuoteGuest wrote:
I often think one of the best things Apple could do now is openly license Mac OS while Vista is bombing in the market and we have (at least) 3 options to run legacy apps on the Mac platform.
Could this be the reason for reduced margins?
Big mistake. Open up that can of worms and you have Windows problems. Keep the hardware and OS in house. Anyone who wants to run OS can get a Mac or illegally kludge it to work on a PC
Mon Jul 21, 2008 11:37 pm Subject: the NEW Apple TV
My guess is...
It's going to be really really cheap (explains the gross margin drop)...Apple is going "all in" with a new version of Apple TV! This will be VERY VERY low margin, and all part of a grand strategy to expand the halo and sell more iPhones and Macs. It will be the cornerstone home media device with enhanced capabilities (e.g. stream to phone) available if you have an iPhone and/or a Mac. The grand strategy will be to get this Apple product in every home, and then drive sales of the higher margin iPhones and Macs to get the extended capabilities.
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