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Apple Rolls Out Off The Air Get a Mac Ad

by , 11:05 AM EDT, August 21st, 2008

Apple added yet another Get a Mac commercial to its Web site on Thursday. Off The Air continues the popular commercial series with John Hodgman as PC and Justin Long as Mac, and goes so far as to say that one of the primary tools Microsoft uses to hold on to Windows users is the fear of switching to a different computer platform.


Off The Air

The ad also points out that Apple's Genuis Bar staff will transfer a PC user's data from their old computer to their new Mac for free.

Like all of the Get a Mac ads, Off The Air is available at the Apple Web site in the QuickTime format.

Observer Comments

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Close Name:Guest
Thu Aug 21, 2008 12:57 pm Subject: Seinfeld to the rescue!

Jerry is signed on to do ads with Bill Gates to dispute the Mac ads.

Awesome when you consider that almost every Seinfeld episode featured a Mac in the background. Maybe they can reference Superman in there also.


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Close Name:vasic Posts: 278 Joined: 09 Aug 2005
Thu Aug 21, 2008 2:17 pm Subject: Seinfeld...?

Jerry Seinfeld has been off the air for more than 10 years (last episode of Seinfeld aired on 14 May 1998). The iMac hadn't yet existed (the first one), and the cutting-edge G3 PowerMacs of the time were running System 8.

How many people of the young(er) generations actually know who is Jerry Seinfeld? Or Bob Newhart? Or Dick Van Dyke...?

The 'Off the Air' commercial is hillarious. Keep them coming, Apple (and TBWA/Chiat-Day)!


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Close Name:akcarver Posts: 144 Joined: 23 Oct 2001
Thu Aug 21, 2008 3:06 pm Subject:

Quote
vasic wrote:
Jerry Seinfeld has been off the air for more than 10 years (last episode of Seinfeld aired on 14 May 1998). The iMac hadn't yet existed (the first one)


This is only partially correct. While the iMac hadn't been released yet, it was already announced.

http://en.wikipedia.org/wiki/IMac_G3#History

Also, Seinfeld's been in almost constant reruns in syndication for a very long time, so I'm sure that just about anyone who's interested in getting a Mac has seen it. That's not saying that anyone cares about what computer he might recommend.


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Close Name:algr Posts: 296 Joined: 07 Aug 2003
Thu Aug 21, 2008 7:14 pm Subject: Seinfeld

While Seinfeld is popular, his character isn't exactly someone who gets things done. He is a bit like PC in the get-a-mac ads, except relaxed instead of defensive.


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Close Name:Guest
Fri Aug 22, 2008 4:06 pm Subject: Every episode of Seinfeld contains a Mac computer

So it's nice the Microsoft is reminding people to think about Seinfeld, since his character is exclusively a Mac user.

Apple saluted Seinfeld in its "Think Different" advertising campaign due to his loyal Mac usage through the years of the Seinfeld program.


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Close Name:Guest
Sat Aug 23, 2008 7:00 pm Subject:

There's an obvious comedian Microsoft should have used ... http://notnews.today.com/2008/08/21/30/


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Close Name:Dirt Road Posts: 1239 Joined: 24 Oct 2002
Wed Aug 27, 2008 5:47 pm Subject:

Quote
akcarver wrote:
Also, Seinfeld's been in almost constant reruns in syndication for a very long time, so I'm sure that just about anyone who's interested in getting a Mac has seen it. That's not saying that anyone cares about what computer he might recommend.


True that - many an evening I'd come home from work to find my 18-yo daughter watching Seinfeld. That's not the case anymore, since we took her to college last weekend.

She bought a MacBook the weekend before that.


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